Dove – the famous hair, face and skin (soap, shampoo and cleansing) company has long been an advocate of ‘realistic’ advertising. However, the advertising industry begs to differ and thinks otherwise and continues to bombards us everyday with print and electronic ads that distort our image of what is naturally beautiful.
Dove’s Campaign For Real Beauty is a fund that is aimed at as Dove puts it: “Fostering Self-Esteem Around The World: We developed the Dove Self-Esteem Fund to make real change in the way women and young girls perceive and embrace beauty. We want to help free ourselves and the next generation from beauty stereotypes.“
The website is an absolute must visit: http://www.campaignforrealbeauty.com/
The four videos that are worth watching are (all videos contain audio and are work safe).