Online Interaction Survey of Pakistan Banks

Survey Says

Last year, I conducted a survey of how Pakistani banks fare when it comes to consumers interacting with them solely online (i.e. the web/email). The results of last year’s online interaction survey can be found here.

This year again, I am going to be conducting the survey. Measuring both the web and social media response from the banks.

Some of the elements being measured are:

  • Response Time
  • Was the Query answered or not?
  • Engagement process
  • Social Media
  • Cross-Selling
  • Re-Direction to correct department
  • Grammar / Spelling
  • Salutations
  • Contact Forms
  • Mobile Ready / Responsive Website
  • Tracking Ability

One year forward, let us see how well the banks have progressed.

This page was last updated on August 24, 2014.

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