Online Interaction Survey of Pakistan Banks

Survey Says
 

Last year, I conducted a survey of how Pakistani banks fare when it comes to consumers interacting with them solely online (i.e. the web/email). The results of last year’s online interaction survey can be found here.

This year again, I am going to be conducting the survey. Measuring both the web and social media response from the banks.

Some of the elements being measured are:

  • Response Time
  • Was the Query answered or not?
  • Engagement process
  • Social Media
  • Cross-Selling
  • Re-Direction to correct department
  • Grammar / Spelling
  • Salutations
  • Contact Forms
  • Mobile Ready / Responsive Website
  • Tracking Ability

One year forward, let us see how well the banks have progressed.

Comments

comments

Tagged with:

1 thought on “Online Interaction Survey of Pakistan Banks”

Leave a Reply

Your email address will not be published. Required fields are marked *