How Apple’s Stock Reacts to iPhone Unveilings, in Two Charts

When the original iPhone debuted in 2007, investors cheered the news, pushing Apple’s stock up 8 percent on the day of the event. Since then, the market’s reaction to the annual unveiling has been mostly negative. For the following six years, Apple’s stock ended down five times on the days of the events, averaging a loss of almost 2 percent.


This page was last updated on September 10, 2014.

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