Mobile Payments Still a Hard Sell in Mature Markets – eMarketer

While developing markets like Kenya have embraced mobile payments and wallets, countries like the US, the UK, Canada, France and Germany seem to be much more reluctant to do so.

 

According to an annual Kantar TNS study, only a minority of internet users surveyed in countries like the US, the UK, Canada, France and Germany preferred the use of mobile payments to other methods.

Source: Mobile Payments Still a Hard Sell in Mature Markets – eMarketer

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