Right now, over half the traffic is generated by bots while companies and brands have been paying thousands of dollars to reach their target audience. This article looks at how blockchain technology can enhance and assist digital marketers to reach the correct people. The transparent nature of blockchain data will allow companies and customers alike to feel more secure. […]
On a recent visit to Tanzania, I went out for a field trip to study payments. We were out exploring the streets and how people paid each other, when I came across a street vendor selling shoes. I paused.