Active User
Definition: An active user is an individual or entity that regularly engages with a service, platform, or product within a specified time frame.
Characteristics:
- Frequency of Interaction: Regular interaction, like daily, weekly, or monthly, depending on the context.
- Engagement: They perform actions such as logging in, making transactions, or interacting with content.
- Recent Activity: Their last activity is within the defined active period set by the service.
Dormant User
Definition: A dormant user is an individual or entity that has an account or subscription with a service or platform but has not engaged with it for a significant period, exceeding the threshold for active use.
Characteristics:
- Lack of Recent Activity: They have not logged in, interacted, or made transactions for a duration that surpasses the active period.
- Still Registered: Despite inactivity, their account remains open and not deleted.
- Potential for Reactivation: They can become active users again if they resume interaction.
Historic/Deleted User
Definition: A historic or deleted user is an individual or entity whose account or subscription has been terminated, either through user-initiated deletion or by the service provider, often after a prolonged period of dormancy.
Characteristics:
- Account Closure: Their account is no longer active or accessible.
- Data Status: Depending on the platform’s policy, their data might be archived (historic) or permanently deleted.
- No Current Interaction: They can no longer interact with the service in any form under the deleted account.
Contextual Variations
- Time Frames: The specific time frames defining these categories can vary significantly depending on the nature of the service. For instance, a social media platform might consider a user dormant after 30 days of inactivity, while a financial service might have a longer threshold.
- Policy and Regulation: Different platforms and industries have varying policies and regulations, especially regarding data retention and deletion, which influence how these terms are applied.
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This page was last updated on January 11, 2024.
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