One would imagine in 2014 we would have stellar customer service online when it comes to banking. How difficult is it to get proper (read: on-time and on-target) customer support? The answer: Quite Difficult.
Last year, I conducted a survey of how Pakistani banks fare when it comes to consumers interacting with them solely online (i.e. the web/email). The results of last year’s online interaction survey can be found here. This year again, I am going to be conducting the survey. Measuring both the web and social media response […]
I think the government should mandate a Customer Support Ticket software in each and every department of the Government of Pakistan (including provincial governments). The goal? Anybody should be able to ask a Question and be provided with a support ticket number and a complete thread of the conversation.
They say the proof lies in the pudding. What better way to judge how good (or bad) a bank’s online customer interaction is, then to actually interact with it. Out of personal curiosity, I decided to test how interactive (read: responsive) the banks in Pakistan were to online queries.