This video aims to provide a thought-provoking look at how we should be addressing mobile money wallets in developing markets. The perspective is a notch above the vanilla roll-outs providers do today. It encompasses both the online and offline world, caters to the problem of cash-only markets where, due to taxation reasoning, merchants are hesitant to accept electronic money and finally addresses the various factors that need to be looked at from a continual engagement point of view, i.e. traction with the ecosystem.
The original article was written here: “Architecting a mobile wallet that customers want”